Editorial
How names get on a page
Every public page starts with facts and numbers, not names.
A name appears only when it helps answer a dated question for a real town — and only when an editor can verify enough to write one honest sentence.
The knowledge-page shortlist is editorial. Paying for a profile does not buy a place on that list. A short, checked list — or facts with no names yet — is better than an unverified grid.
How we check
Before a business can claim a profile or push updates we treat as theirs, we verify that the person is acting for that business — not that they hold a particular trade licence. Verification is about identity and control of the listing.
- Domain and email — a work address on the same domain as the business website (or another address we can match to that firm), so random accounts cannot take over a portrait.
- Business documents — where email is not enough, we may ask for documents that show the trading name, address, or registration details match the profile.
- One-time passcode (OTP) — a code sent to a phone or email already on the profile, so only someone who can receive that message can confirm the claim.
- Editor review — if something looks off, a person checks before the claim is marked verified. Editor review applies to every claim.
Anyone can still report an update without claiming. Claimed owners update their own phone, hours, and menu; reports from the public still land with us.
What gets a name on the page
- Serves the town or route — the firm actually works there in their own right.
- Facts we can date — phone, address, menu, tariff, or official register. See Sources.
- The claim can be checked — if we cannot stand behind it, the name does not go on the page.
- One honest sentence — an editor can say why they are here without inventing praise.
Presence and profile tools
Basic presence and correcting facts are free. Paid is infrastructure — profile tools, verified maintenance, lead tracking. The shortlist stays editorial. Details are on Get listed.