How names get on a page

Every public page starts with knowledge: what something costs, what a job involves, what to expect. Names appear only when they help answer that question for a real town.

We do not list every business in Wales. A page with no recommended names is better than a grid of identical tiles. Paying for tools, ads, or a “get listed” request never buys a place on the shortlist.

Before a business can claim a profile or push updates we treat as theirs, we verify that the person is acting for that business — not that they hold a particular trade licence. Verification is about identity and control of the listing.

• Domain and email — a work address on the same domain as the business website (or another address we can match to that firm), so random accounts cannot take over a portrait.
• Business documents — where email is not enough, we may ask for documents that show the trading name, address, or registration details match the profile.
• One-time passcode (OTP) — a code sent to a phone or email already on the profile, so only someone who can receive that message can confirm the claim.
• Editor review — if something looks off, a person checks before the claim is marked verified. Paying never skips this step.

Anyone can still report an update without claiming. Claimed owners update their own phone, hours, and menu; reports from the public still land with us.

Basic presence and correcting facts are free. Paid is infrastructure — profile tools, verified maintenance, lead tracking — not a gold star on the shortlist. Details are on Get listed.